Exposing the 
How Strong Is Your Personal Brand?
Is there anything more depressing than the concept of personal brand? Apart, that is, from winning an all-expenses-paid first class…
Anxiety
The Western Way: Killing Yourself To Live
‘Around 134,000 cancers each year are the result of a poor lifestyle, Cancer Research has found.’ Or, as boffin Dr. Harpal…
Toilet Advertising Taking The Piss
With people freely confessing to being on their Blackberrys while ‘on the job’, it seems there is little we now…
The Quest For Eternal Life
‘The onset of wrinkles, muscle wasting and cataracts has been delayed and even eliminated in mice, say researchers in the…
Aids Test
There’s big money in fear. And nothing scarier than the thought that we are harbouring some dread disease (well, Simon…
Buzzing For A Drink
Energy drinks are just fine. Refined sugar doesn’t make you hyper. And nor does Caffeine. It doesn’t I tell you…
Steve Jobs: A New Age Suicide?
October 25th, 2011. Put it in your diary, folks! In what must surely be the most significant event in medical history,…
Droning On In The Eurozone
Just like cancer causing toxins dumped in West Africa, or a pancake flipped skyward by a beaming politician on Shrove…
Vitamins: Money For Old Rope
‘In 2010 Americans spent a whopping $9.6 billion on vitamins, $5 billion of which was on multivitamins.’ While there are small, specific groups…
No Sex For A Million Years
The modern world would have you believe everyone is at it all the time. And not just any old ‘at…