It’s Palm Sunday this..er..Sunday.

Being a profoundly ignorant bunch at the Narcotic Lollipop, no one seems to know what it is or what we should be doing to celebrate it.

But we are pretty clear that it has nothing to do with one of the most distressing environmental issues you’ll have the misfortune to read about this year.

Hundreds of Sumatran orangutans have been destroyed in fires lit by palm oil companies keen to turn one of the world’s last coastal peat swamps into palm oil plantations.

Despite a recent moratorium on development, giant Indonesian company PT Kallista Alam was granted a permit last year to destroy an environment vital to orangutan welfare.

From health foods to processed foods, from margarine to soap, toothpaste and cosmetics, palm oil is found in a myriad of products trundling off corporate production lines.

And, unsurprisingly, it is this highly profitable aspect that drives the depressing and corrupt land-grab that sees these wonderful, intelligent and gentle creatures facing extinction.