For filmmakers everywhere, their greatest hope is also the source of their greatest fear.
While striving for that blockbusting masterpiece, there is the ever-present awareness that, once your greatest work is produced, everything else represents your creative and commercial decline.
Where do you go, once the pinnacle is reached?
Well, for an answer, perhaps budding creatives could turn their attention to Jason Russell, co-founder of the charity Invisible Children, and director of the now famous Kony 2012.
Racking up tens of millions of hits and garnering worldwide press attention, you would think this extraordinary success represents the summit of his career.
But, in a world of viral video, Russell’s thrilling response to his controversial take on The Lord’s Resistance Army may well be a rare case of an apparent pinnacle turning out to be a false horizon.
Because, to put it bluntly, the unfortunate chap has gone completely fruit-loop, with his extraordinary antics caught on camera.
Possibly drunk, possibly suffering from dehydration, but without doubt completely out to lunch, Russell was seen prancing naked in the sunny streets of San Diego.
Shouting, swearing and invoking the Devil, the evangelical Christian is now facing accusations of vandalism and public masturbation.
‘The past two weeks have taken a severe emotional toll on all of us, Jason especially, and that toll manifested itself in an unfortunate incident yesterday’, said one of his colleagues, in the finest display of understatement since Adolph Hitler expressed a mild dislike for all things Jewish.
And while many of us may respond to the pressure of work with a few extra pints and some injudicious remarks to colleagues ( I’ve always hated / loved / fancied you etc), we can only stand back, wish him a swift recovery, and marvel at the creative genius that is the very-definitely-not-invisible, Jason Russell.